Key Takeaways
- Slate Auto collaborates with Crayola for vehicle wraps.
- Five signature Crayola colors available for customization.
- Base price for the electric truck starts at $24,950.
- Slate Auto is a new player in the EV market.
Collaboration with Crayola
Slate Auto, the electric vehicle startup backed by Jeff Bezos, is making waves with its focus on simplicity and customization. The company offers a base model electric truck priced at $24,950, featuring a range of 205 miles. This unpainted gray truck allows buyers to personalize their vehicles with wraps, decals, and various accessories.
In a recent announcement, Slate Auto revealed a partnership with Crayola, introducing five vehicle wraps that feature iconic Crayola colors such as Cerulean, Fern, Jersey Tomato, Razzmatazz, and Dandelion. These colorful wraps are priced at $1,549.99 and come with a matching Crayola key fob and a custom art piece called “Slatelet” that attaches to the dashboard.
Expanding Customization Options
This collaboration is notable not only for its creativity but also because it marks Crayola’s first foray into the automotive sector. Anna Roca, who leads global partnerships at Crayola, confirmed this is their initial automotive partnership. While Slate Auto has not disclosed any additional collaborations, a spokesperson hinted at the possibility of more partnerships in the future, stating they are eager to welcome more creators and partners.
Given Slate’s emphasis on customization, it’s likely that we will see a variety of design collaborations down the line.
Slate Auto’s Market Position
As a newcomer in the automotive industry, Slate Auto emerged from stealth mode in April 2025 and has yet to deliver its first vehicles. The company recently announced its base price and began accepting preorders for the two-seat truck, which can be upgraded to a five-seater SUV for $29,950.